I began my career as a journalist in Central Florida. I still recall heading out to interview someone for The Orlando Sentinel, for one of my first stories, and feeling a bit nervous. A veteran editor told me: “Just be curious.” Some of the best advice I have ever received—for work and for life.

I’m neither a specialist nor a generalist. What I am is a listener, a question asker, and a strategic thinker. I try to regard everything as a variable, not a given. More possibility that way.

I do my best to respond to each client as an individual, rather than impose ideas generically. I’ve found that coming up with strategies is probably the easiest part of any project. The challenge, if you want to call it that, is determining the strategy that’s right for each client. It needs to be true to who they are, or it won’t work.